Michel Driessen and Sebastian Schmidt argue that the future of sustainability is not just about doing less harm, it is about creating more value and the future of economic growth.

Sustainability has travelled a long road from being a niche concern to becoming one of the most powerful forces reshaping global markets. This has been accelerated by the current impact of the climate change (eg the wildfires in France and Spain over the recent weeks) and the datacentres’ requirement of energy, electricity and water. What was once dismissed as a cost centre or a philanthropic add-on has become a strategic engine of value creation. Our book, Green Gold: How Sustainability Creates Value, captures this shift with clarity: sustainability is no longer a moral accessory but a commercial imperative. It drives deal value, strengthens competitive positioning, and increasingly determines which companies thrive and which fall behind.

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