Susan Taylor Martin looks at the results of a recent BSI survey into how businesses globally are self-regulating on AI implementation.

‘Just do it.’ These are words we’re more accustomed to hearing being delivered to camera by an athlete in a sportswear advert. It’s a slogan that has stood the test of time in sports brand marketing, but this year it was delivered by Sam Altman, CEO of OpenAI, at a technology industry summit when a moderator asked his advice for enterprise leaders navigating the current AI landscape.

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